Hi Julia, That's a great question. Thanks for reaching out. Each generation has its challenges, we have learned. Gen-Z and Millennials, which we call #screenagers are very adaptive. But they don't always have sufficient traditional media and marketing skills. That's what they can improve to build bridges. For more mature / older generations, we make stories, talks, keynotes, masterclasses, etc. Here, we update them with stats, news, facts, we share strategic foresight and contextual intelligence on next-level marketing and media. Much broader than advertising alone. In the past, 2 decades ago, I started with desktop research: blogs, links, free and paid reports, videos, slide shares, research firms, etc. We have extended that curation with our own in-house research team. They have a number of blogs, sites, research and consultancy firms where they collect / curate all info. Beyond human research, we have applied data-driven investigative journalism, algorithms, and AI to search/curate faster, smarter and better. Our business model is to sell our knowledge. We use all data in reports, keynotes, and masterclasses. Especially the older generations (X) don't like to do it themselves. They like a report or a talk, tailored to their needs. We use the XXL marketing blogs, all huge consultancy firms, Statista, eMarketer, from free and paid reports. We also look for relevant slidehares and videos. We update our customers and 125K fans with news and updates. We add our strategic foresight, contextual intelligence and predictions to the data. That's the value we add: Knowledge and advice. As you can see on i.e. YouTube: Each talk is tailored and for every minute on stage, we prepare about 1 hour for every minute on stage. You can give away the content for free, but research and curation is very time-consuming. So you can also create freemium models: Some content for free, the consulting as a paid service. Also how many research firms do it: Provide free data and reports, the rest of the report - or the consulting - is a paid service. As a speaker and futurist, our team spends over 2.000 research & curation hours per year. That is excluding the tech, who is much faster and smarter at finding / curating data. But it takes and money to build the tech. You need volume to be able to afford it, otherwise, use desktop research. Start with making the top 25 marketing / media blogs, follow the speakers in that field, find the top 5 research and consulting firms and curate! I hope this was helpful. The challenge? In the age of information, ignorance is a choice. Why do they people you mention don't know it? It's all available out there, and it's the basics of their profession, right?
Hi Khan! A pleasure to meet you and thanks! It took quite a while and there are many stages! All up to you what will come out of your action wheel. And I hope others like you read along. You are unique. So make your plan. Khan Speaking Dreams 2025. Moonshot. No bull shit. Hobby or fulltime pro? National or international? The next Tony Robbins? The speaking wheel has many parts. The ones you will answer before making your action plan to achieve Your 2025 Dreams! Passion, purpose, why true north. Must know. Create and be able to share that story. Live on stage, written, on video, whatever. Personal branding. Stories, content, site! Your hub. Speaking reel and what do top speakers all have. Research the best. Do it better. Curate your content. Create a hub. Do your top 3 socials. Be in the media, radio, podcast, be an expert. Reach out to media. And also to your top 100-200 bucket list events. Work with a few speaker bureaus and learn. Think artist management! Who will do your direct requests and bookings? Your planning and travel? I will help you with your 2025 plan! Success is a choice, all about having a strategic plan called doing things. But first, you need to do your homework. Where will you be in 5 years and why? Is being home at Thanksgiving and Christmas the life you want? Also in 5 years? Some speakers are happy speakers when they do 2 free talks each month. There's no benchmark. This all? It is all about you! What do you want? Go big, go niche or go home? You can do this bro! Let's go. Igor
Thanks for reaching out! It's such a good and frequent question that I decided to answer you guys in this video https://youtu.be/h_sW_2zx4hk
I hope loud and clear?
We are on the same boat, with similar plot. I jumped from the podium to the television screen to spread my voice further and faster. Still speak 150 times per year. I would love to chat with you! So I'll reach out per e-mail. Your offer greatly appreciated and in love with 'story strategist.'Cheers Igor