“We may have all come on different ships, but we are in the same boat now.” Gifts aren’t to be paid back, they are to be paid forward. Welcome to Ask Igor, where only members can ask him any business-related question.
Hoi Igor, In welk bedrijf zou je voor Short of longterm investeren? (Aandelen) Groeten Martijn
Question asked by Martijn Bouamoud
Hi Martijn, Good question. Although I'm not an investment advisor ;-) I mix startups, which are high-risk and often long-term. Fast-growing industries: cyber security and online education for example will double in revenue coming 4-5 years. I went into crypto in 2014 and sold a lot end of 2021. My biggest dividend comes from private equity: earl stage investor in Google, Facebook, Airbnb, Uber, Tesla, SpaceX, etc. Here's a little video about it https://youtu.be/ugg9UHglvdo Good luck and go get them!! Igor
Hi Igor, First of all I would like to say that I love the way you talk with passion about I see a lot happening in the world of media and communication. People move in various media. It is easy for the Millennials to respond to this. Especially in the field of advertising. This is difficult for an older generation to keep up with, while this is of course very important for the future. I am very curious about what you recommend to this generation. I am talking about an older generation (X) who work in the advertising industry and therefore certainly have to deal with the changing media. Suppose you had a company, how would you train your staff? (Daily newsletters for example) Do you have blogs that you recommend to these people? Thank you so much and I am really looking forward to it! Enthusiastic regards, Julia
Question asked by Julia
Hi Julia, That's a great question. Thanks for reaching out. Each generation has its challenges, we have learned. Gen-Z and Millennials, which we call #screenagers are very adaptive. But they don't always have sufficient traditional media and marketing skills. That's what they can improve to build bridges. For more mature / older generations, we make stories, talks, keynotes, masterclasses, etc. Here, we update them with stats, news, facts, we share strategic foresight and contextual intelligence on next-level marketing and media. Much broader than advertising alone. In the past, 2 decades ago, I started with desktop research: blogs, links, free and paid reports, videos, slide shares, research firms, etc. We have extended that curation with our own in-house research team. They have a number of blogs, sites, research and consultancy firms where they collect / curate all info. Beyond human research, we have applied data-driven investigative journalism, algorithms, and AI to search/curate faster, smarter and better. Our business model is to sell our knowledge. We use all data in reports, keynotes, and masterclasses. Especially the older generations (X) don't like to do it themselves. They like a report or a talk, tailored to their needs. We use the XXL marketing blogs, all huge consultancy firms, Statista, eMarketer, from free and paid reports. We also look for relevant slidehares and videos. We update our customers and 125K fans with news and updates. We add our strategic foresight, contextual intelligence and predictions to the data. That's the value we add: Knowledge and advice. As you can see on i.e. YouTube: Each talk is tailored and for every minute on stage, we prepare about 1 hour for every minute on stage. You can give away the content for free, but research and curation is very time-consuming. So you can also create freemium models: Some content for free, the consulting as a paid service. Also how many research firms do it: Provide free data and reports, the rest of the report - or the consulting - is a paid service. As a speaker and futurist, our team spends over 2.000 research & curation hours per year. That is excluding the tech, who is much faster and smarter at finding / curating data. But it takes and money to build the tech. You need volume to be able to afford it, otherwise, use desktop research. Start with making the top 25 marketing / media blogs, follow the speakers in that field, find the top 5 research and consulting firms and curate! I hope this was helpful. The challenge? In the age of information, ignorance is a choice. Why do they people you mention don't know it? It's all available out there, and it's the basics of their profession, right?
Hi Igor, I have been researching on motivational speaking lately and your profile/name comes as one of the best consistently. So firstly, well done Pal. Now, I have been looking to enter the speaking world for a while and feel that now is the time. I am educated to a masters degree, have experienced the corporate world for over 10 years, have been running my own business for last 5 years but it is the speaking that I find my self more motivated towards. I have done some volunteered speaking to small gatherings of 30/40 attendees quite a few times. I am pretty confident in my content but do feel that I could improve my delivery. So, I am going to joining my local Toastmasters in Manchester. I am hoping if you could share some of your expertise with me please to set me on the right course. For example, what advice would you give to someone like me? How would you find events to speak to if you would be starting out today? Thanking you in advance. Khan
Question asked by Khan
Hi Khan! A pleasure to meet you and thanks! It took quite a while and there are many stages! All up to you what will come out of your action wheel. And I hope others like you read along. You are unique. So make your plan. Khan Speaking Dreams 2025. Moonshot. No bull shit. Hobby or fulltime pro? National or international? The next Tony Robbins? The speaking wheel has many parts. The ones you will answer before making your action plan to achieve Your 2025 Dreams! Passion, purpose, why true north. Must know. Create and be able to share that story. Live on stage, written, on video, whatever. Personal branding. Stories, content, site! Your hub. Speaking reel and what do top speakers all have. Research the best. Do it better. Curate your content. Create a hub. Do your top 3 socials. Be in the media, radio, podcast, be an expert. Reach out to media. And also to your top 100-200 bucket list events. Work with a few speaker bureaus and learn. Think artist management! Who will do your direct requests and bookings? Your planning and travel? I will help you with your 2025 plan! Success is a choice, all about having a strategic plan called doing things. But first, you need to do your homework. Where will you be in 5 years and why? Is being home at Thanksgiving and Christmas the life you want? Also in 5 years? Some speakers are happy speakers when they do 2 free talks each month. There's no benchmark. This all? It is all about you! What do you want? Go big, go niche or go home? You can do this bro! Let's go. Igor
To the point: I have a plot to influence the world, and speaking is just part of it. Can I take you out for a coffee or glass of wine some time to chat? As a strategist and investor yourself, I think there can be some value for you, and I will also offer my services with strategic story design and copywriting in advance of meeting out of respect for the time you'd be giving. I will fly to you!
Question asked by Kendra Valentine, Story Strategist
We are on the same boat, with similar plot. I jumped from the podium to the television screen to spread my voice further and faster. Still speak 150 times per year. I would love to chat with you! So I'll reach out per e-mail. Your offer greatly appreciated and in love with 'story strategist.'Cheers Igor
In the spotlights, Igor Beuker is a professional public speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. With his radical vision and reliable voice, he inspires audiences, puts butts in seats and gets rave reviews.
At conferences and on social media, described by audiences as “Burning Man meets TED” and frequently a trending topic as “Math Man in a world Mad Men.” People seem to love his authentic, bold, charismatic and witty personality.
After 2,500+ talks for leading brands and events, Igor jumped from the podium to the television screen. He still speaks 150 times per year. Never the same talk twice.
Behind the scenes, a serial entrepreneur with 5 exits and an angel investor in 24 social startups. Board member at next-level media firms, changemaker at Rolling Stone Culture Council, Hollywood sci-fi think tank pioneer, award-winning marketing strategist for Amazon, L’Oréal, Nike, and a seer for Fortune 500s, cities, and countries.