igor beuker

Author: Igor Beuker

The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin

Igor Beuker - February 23, 2018

The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...

Marketing

Shazam For Fashion, New Trends & Tech To Boost Retail Revenues

Igor Beuker - February 8, 2016

Retail chain John Lewis operating in Great Britain has launched a ‘Shazam for fashion’. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend customers fashion items they might like...

Retail & eCommerce

How CMOs Can Harness The Power Of Dark Social?

Igor Beuker - September 27, 2015

When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...

Media

Why Amazon Is A Search Engine That Will Take On Google?

Igor Beuker - September 22, 2015

Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally a retail beauty brand is embracing the trend called subcommerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as futurist, journalist and speaker I am frequently shocked...

Retail & eCommerce
How Big Brands Boost Their Instagram Fanbase By Millions? By Igor Beuker, Pro Speaker, Author & Awakener

How Big Brands Boost Their Instagram Fanbase By Millions?

Igor Beuker - March 30, 2015

Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…

Marketing
Wearable In Travel: KLM Launches Android Smartwatch App - by Igor Beuker, Pro Public Speaker, Author & Awakener

Wearable In Travel: KLM Launches Android Smartwatch App

Igor Beuker - March 11, 2015

Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. KLM Royal Dutch Airlines has just launched a trial with Android smartwatch...

Wearable