igor beuker

Category: Marketing

Marketing used to be an art, now it’s a science too.

We are living in a crucial moment in history – a turning point for the world. We have entered the age of the Fourth Industrial Revolution. Experts also call it the era of Digital Darwinism: adapt to change, or die.
Digital Darwinism is the phenomenon in which trends, technologies, consumers and society evolve faster than established brands can adapt. It’s a fate that also threatens governments, institutions, and all other corporate organizations. Today, tomorrow and in the unforeseeable future.
 
Most established brands and Fortune 500s understand that they require next-level change and reinvention now. So now is the time for a radical strategy and bold forward-thinking.
In this category, brands and business can learn how to create data-driven digital marketing strategies.
The award-winning marketing innovation framework I use: Mad Men vs. Math Men – Advertising may win quarters, innovation wins decades.
 

 

The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin

Igor Beuker - February 23, 2018

The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...

Marketing
How Big Brands Boost Their Instagram Fanbase By Millions? By Igor Beuker, Pro Speaker, Author & Awakener

How Big Brands Boost Their Instagram Fanbase By Millions?

Igor Beuker - March 30, 2015

Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…

Marketing

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing