A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’ gave me some serious nightmares.

Marie Kondo began her tidying consulting business as a 19-year old student in Tokyo. She is the author of the bestselling book, “The Life-Changing Magic of Tidying Up.” She is best known however for the Netflix series “Tidying Up With Marie Kondo”.

Marie Kondo Opens Her Webshop To Spark Us Joy

I was shocked to learn that Marie Kondo recently opened an online store on her website. Kondo, who once told us to get rid of things that don’t spark us joy, is now selling us shit we don’t need. From soaps to ceramics that spark Kondo joy. Some for ridiculously bold prices.

The shop, which only ships to the United States, is organized across seven categories: aromatherapy, bath, books, cooking and kitchen, décor and living, tabletop and entertaining, and tidying and organization.

Selling pink leather room slippers for $206 to Americans housewives? You might want to revise your marketing strategy, Marie Kondo? But, you have to respect her ‘scam’.

My suspicions became reality once again. From day one, I had protested to my fellow folding family members: “This chick is going to go Kylie or Kim at us any given Sunday, mark my words”.

Marie Kondo – Superficial Messaging as Personal Branding Strategy?

The appeal of decluttering as inspired by Kondo’s Netflix show will prove as superficial as the show itself.

In her interview with The Wall Street Journal, Marie Kondo said she is not encouraging “over-purchasing anything”.

I get Kondo’s not so authentic message. What else could she say?

I would suggest doing the same with your personal branding and authenticity Marie. Revise it. I never trusted your superficial messaging anyway.

Are there any fellow hoarders with me here?

About the Author

In the spotlights, Igor Beuker is a professional public speaker and activist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a social entrepreneur with 5 exits and angel in 24 social startups, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a new breed trendwatcher for Fortune 500s, WEF and the EU.

 

In the spotlights, Igor Beuker is a professional keynote speaker, emcee and publicist full of passion, power, and purpose. Behind the scenes, a serial entrepreneur with 5 exits and 24 angel investments, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a new breed trendwatcher for Fortune 500s.