igor beuker

Category: Retail & eCommerce

Imagining The Future of Retail

 

Is it the Amazon effect? Or Retail’s lack of customer centricity? Are you still retailing like it’s 1999?

 

Modern consumers are no longer kings; they are dictators. Storytelling is changing, and unless brands know how to tell theirs in a quick, witty, and purposeful way that is native to new platforms, they will be left behind.

 

Brands who generously listen and share cultivate sympathy and loyalty. Welcome to the networked economy, the era of collaborative ecosystems, not ego systems.

 

Modern-day Retailers own the first and last mile – and everything in between. They rely on SupplyChain 4.0, and they hire talent for Industry 4.0.

 

Don’t miss out! Get the uncensored Math Man Magazine in your mailbox twice a month. 100% free! In my newsroom, live-on-stage action and media features.

marie_kondo_scam_shop_marketing_innovation_keynote_speaker_Igor_Beuker

Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need

Igor Beuker - December 4, 2019

A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...

Retail & eCommerce

New Retail Record: Alibaba Singles Day 2018 Hits $30.8 Billion

Igor Beuker - November 12, 2018

On Singles Day 2018 China’s e-commerce giant Alibaba smashed all worldwide digital shopping and retail records, hitting the staggering amount of $30.8 billion in online sales. In just 24 hours! That topped the $25.3...

Retail & eCommerce

Shazam For Fashion, New Trends & Tech To Boost Retail Revenues

Igor Beuker - February 8, 2016

Shazam for fashion? Retail chain John Lewis operating in Great Britain, has launched a ‘Shazam for fashion‘. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend to customers fashion...

Retail & eCommerce

Why Amazon Is A Search Engine That Will Take On Google?

Igor Beuker - September 22, 2015

Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...

Retail & eCommerce
10 Retail Marketing Trends From DMF Dubai by Pro Public Speaker Igor Beuker

DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce

Igor Beuker - March 19, 2015

In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...

Retail & eCommerce