Category: Retail & eCommerce
Imagining The Future of Retail
Is it the Amazon effect? Or Retail’s lack of customer centricity? Are you still retailing like it’s 1999?
Modern consumers are no longer kings; they are dictators. Storytelling is changing, and unless brands know how to tell theirs in a quick, witty, and purposeful way that is native to new platforms, they will be left behind.
Brands who generously listen and share cultivate sympathy and loyalty. Welcome to the networked economy, the era of collaborative ecosystems, not ego systems.
Modern-day Retailers own the first and last mile – and everything in between. They rely on SupplyChain 4.0, and they hire talent for Industry 4.0.
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