igor beuker

Tagged: cmo

Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...

Retail & eCommerce
How Big Brands Boost Their Instagram Fanbase By Millions? By Igor Beuker, Pro Speaker, Author & Awakener

How Big Brands Boost Their Instagram Fanbase By Millions?

Igor Beuker - March 30, 2015

Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…

Marketing & Innovation
10 Retail Marketing Trends From DMF Dubai by Pro Public Speaker Igor Beuker

DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce

Igor Beuker - March 19, 2015

In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...

Retail & eCommerce
Wearable In Travel: KLM Launches Android Smartwatch App - by Igor Beuker, Pro Public Speaker, Author & Awakener

Wearable In Travel: KLM Launches Android Smartwatch App

Igor Beuker - March 11, 2015

Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. KLM Royal Dutch Airlines has just launched a trial with Android smartwatch...

Smart Wearable Technology
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years. An old journalism saying goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer seem to align...

Sports. Media. Entertainment.
The Secret To Data Driven Integrated Digital Marketing. By Pro Speaker, Author & Awakener Igor Beuker

The Secret To Data Driven Integrated Digital Marketing

Igor Beuker - February 10, 2015

Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Mad Men CMOs. We hear them roar on a quarterly, monthly, or sometimes weekly...

Big Data

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing & Innovation