igor beuker

Tagged: cmo

Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally a retail beauty brand is embracing the trend called subcommerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as futurist, journalist and speaker I am frequently shocked...

Retail & eCommerce
How Big Brands Boost Their Instagram Fanbase By Millions? By Igor Beuker, Pro Speaker, Author & Awakener

How Big Brands Boost Their Instagram Fanbase By Millions?

Igor Beuker - March 30, 2015

Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…

Marketing
Wearable In Travel: KLM Launches Android Smartwatch App - by Igor Beuker, Pro Public Speaker, Author & Awakener

Wearable In Travel: KLM Launches Android Smartwatch App

Igor Beuker - March 11, 2015

Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. KLM Royal Dutch Airlines has just launched a trial with Android smartwatch...

Wearable
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer...

Media
The Secret To Data Driven Integrated Digital Marketing. By Pro Speaker, Author & Awakener Igor Beuker

The Secret To Data Driven Integrated Digital Marketing

Igor Beuker - February 10, 2015

Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Remember the CMOs that only wanted to get interest in the marketplace periodically? We...

Big Data

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing