igor beuker

Tagged: ecommerce

Why Amazon Is A Search Engine That Will Take On Google?

Igor Beuker - September 22, 2015

Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally a retail beauty brand is embracing the trend called subcommerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as futurist, journalist and speaker I am frequently shocked...

Retail & eCommerce

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing