igor beuker

Tagged: marketing strategy

marie_kondo_scam_shop_marketing_innovation_keynote_speaker_Igor_Beuker

Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need

Igor Beuker - December 4, 2019

A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally a retail beauty brand is embracing the trend called subcommerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as futurist, journalist and speaker I am frequently shocked...

Retail & eCommerce
The Secret To Data Driven Integrated Digital Marketing. By Pro Speaker, Author & Awakener Igor Beuker

The Secret To Data Driven Integrated Digital Marketing

Igor Beuker - February 10, 2015

Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Remember the CMOs that only wanted to get interest in the marketplace periodically? We...

Big Data

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing