igor beuker

Tagged: retail trends

Shazam For Fashion, New Trends & Tech To Boost Retail Revenues

Igor Beuker - February 8, 2016

Retail chain John Lewis operating in Great Britain has launched a ‘Shazam for fashion’. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend customers fashion items they might like...

Retail & eCommerce

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing