igor beuker

Tagged: trendwatcher

Shazam For Fashion, New Trends & Tech To Boost Retail Revenues

Igor Beuker - February 8, 2016

Retail chain John Lewis operating in Great Britain has launched a ‘Shazam for fashion’. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend customers fashion items they might like...

Retail & eCommerce

Why Amazon Is A Search Engine That Will Take On Google?

Igor Beuker - September 22, 2015

Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally a retail beauty brand is embracing the trend called subcommerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as futurist, journalist and speaker I am frequently shocked...

Retail & eCommerce