igor beuker

Category: Media & Entertainment

Squid Game: The Worldwide Box Office Hit Netflix Needed

Squid Game: The Worldwide Box Office Hit That Netflix Needed

Igor Beuker - October 9, 2021

Korean drama series Squid Game seems to be the worldwide box office hit Netflix needed. Season one of Squid Game pushed Netflix’s stock price over an all-time high. Netflix heavily invested in the drama...

Media & Entertainment

How CMOs Can Harness The Power Of Dark Social?

Igor Beuker - September 27, 2015

When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...

Media & Entertainment
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer...

Media & Entertainment