igor beuker
Futurist Igor Beuker about Space Tech and Space for Good

The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin

Igor Beuker - February 23, 2018

The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...

Marketing & Innovation
KeynoteSpeaker_IgorBeuker_Facebook-Google_duopoly

Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?

Igor Beuker - January 29, 2018

Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...

Sports. Media. Entertainment.

Shazam For Fashion, New Trends & Tech To Boost Retail Revenues

Igor Beuker - February 8, 2016

Shazam for fashion? Retail chain John Lewis operating in Great Britain, has launched a ‘Shazam for fashion‘. The findSimilar search function in the retailer’s iPad app uses image recognition to recommend to customers fashion...

Retail & eCommerce

How CMOs Can Harness The Power Of Dark Social?

Igor Beuker - September 27, 2015

When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...

Sports. Media. Entertainment.

Why Amazon Is A Search Engine That Will Take On Google?

Igor Beuker - September 22, 2015

Forget about the search engines from Yahoo! and Microsoft, it is Amazon who will take on the mighty search mogul Google. Why the hell Amazon? A story for the nonlinear minds… Because like no...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...

Retail & eCommerce
How Big Brands Boost Their Instagram Fanbase By Millions? By Igor Beuker, Pro Speaker, Author & Awakener

How Big Brands Boost Their Instagram Fanbase By Millions?

Igor Beuker - March 30, 2015

Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…

Marketing & Innovation
10 Retail Marketing Trends From DMF Dubai by Pro Public Speaker Igor Beuker

DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce

Igor Beuker - March 19, 2015

In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...

Retail & eCommerce
Wearable In Travel: KLM Launches Android Smartwatch App - by Igor Beuker, Pro Public Speaker, Author & Awakener

Wearable In Travel: KLM Launches Android Smartwatch App

Igor Beuker - March 11, 2015

Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. KLM Royal Dutch Airlines has just launched a trial with Android smartwatch...

Smart Wearable Technology