igor beuker

Tagged: digital advertising

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Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?

Igor Beuker - January 29, 2018

Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...

Sports. Media. Entertainment.
Keynote Igor Beuker: The Future of Retail & eCommerce

Publishers Get Profitable With Programmatic & Waterfalling

Igor Beuker - March 4, 2015

Publishers of magazines and newspapers have been under pressure for quite some years now. There’s an old journalism saying that goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer...

Sports. Media. Entertainment.