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How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing & Innovation

Igor Beuker

Igor Beuker

In the spotlights, Igor Beuker is a top marketing innovation keynote speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. With his radical vision and reliable voice, he inspires audiences around the world.

Behind the scenes, a social entrepreneur with 5 exits and angel investments in 24 social enterprises, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a seer for Fortune 500s, organizations, and governments.

Hire me to speak at your event
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Igor Beuker

In the spotlights, Igor Beuker is a professional public speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. With his radical vision and reliable voice, he inspires audiences, puts butts in seats and gets rave reviews.

At conferences and on social media, described by audiences as “Burning Man meets TED” and frequently a trending topic as “Math Man in a world Mad Men.” People seem to love his authentic, bold, charismatic and witty personality.

After 2,500+ talks for leading brands and events, Igor jumped from the podium to the television screen. He still speaks 150 times per year. Never the same talk twice.

Behind the scenes, a serial entrepreneur with 5 exits and an angel investor in 24 social startups. Board member at next-level media firms, changemaker at Rolling Stone Culture Council, Hollywood sci-fi think tank pioneer, award-winning marketing strategist for Amazon, L’Oréal, Nike, and a seer for Fortune 500s, cities, and countries.

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