igor beuker

Category: Big Data

Marketing used to be an art, now it’s a science too. Big-data? May the math be with you. Discover the success stories and failures here.
The Secret To Data Driven Integrated Digital Marketing. By Pro Speaker, Author & Awakener Igor Beuker

The Secret To Data Driven Integrated Digital Marketing

Igor Beuker - February 10, 2015

Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Mad Men CMOs. We hear them roar on a quarterly, monthly, or sometimes weekly...

Big Data