OnlyFans Breaks 2024: $10 Billion In Transactions & 305 Million Fans

The platform economy is constantly evolving, with OnlyFans maintaining a prominent presence. Renowned for its ability to enable creators to monetize directly, the platform has experienced immense growth since its establishment.

In 2024, OnlyFans reached new heights and redefined the creator economy with record-breaking success: $10 billion in transactions, 305 million active fans, of which 4.12 million are creators.

Who should be reading this blog, and why? Creators and marketers operating in the platform economy. Artists, athletes, and influencers who want to move beyond big tech and fans on lease.

I will compare OnlyFans’s revenue-sharing model to other major platforms and give you ideas for diversifying your business model. I will also predict OnlyFans by 2030 and who could acquire it.

Before diving into the latest developments, you might want to revisit my 2021 article on OnlyFans, where I detailed the platform’s early growth trajectory and its $2.3 billion in transactions.

Buckled up? Let’s go.

The OnlyFans Figures Tell a Story: Remarkable Surge in 2024

I want to clarify that the 305 million registered accounts figure is corroborated by multiple sources, including official filings by OnlyFans’ parent company, Fenix International Limited.

We know from trustworthy sources that OnlyFans has around 250 million—MAUs – Monthly Active Users.

MAU is a key performance indicator (KPI) measuring the number of unique users interacting with a product, site, app, or service within 30 days.

OnlyFans’ growth trajectory has been nothing short of extraordinary. In 2024, the platform achieved the following milestones:

• User Base: Over 305 million fans, significantly expanding in emerging markets like Asia and Africa.
• Transactions: $10 billion in gross transactions, up from $6.3 billion in 2023.
• Content Creators: More than 4 million creators span the adult, fitness, music, education, and culinary arts fields.
• Top Earners: The top 1% of creators generated 33% of the total revenue, with 1,200+ creators earning more than $1 million annually.

This growth highlights a broader trend where fans are increasingly willing to pay for exclusive content and direct access to their favorite creators.

Beyond Big Tech’s Greed – OnlyFans Creator Cuts Are 20%

OnlyFans takes a consistent 20% cut of gross payments for subscriptions, PPV, and live streaming, with a 10% cut on tips.

Creators take home 80%. How does this compare to other major platforms?

OnlyFans’ 20% cut is relatively favorable compared to platforms like Apple (30%), Meta (47.5%), or YouTube (45%).

Platforms like Patreon (5%- 12%) and Airbnb (3%- 16%) offer lower rates but cater to different business models.

Spotify’s ~30% cut and Amazon Affiliates’ low payout percentages highlight the variability in creator earnings across industries.

This comparison underscores how OnlyFans balances its competitive rate with robust creator support services.

Content is King more than ever before.

Or should I say content is Queen in the case of OnlyFans?

OnlyFans – Who Are The Top Earners & Creators?

While the average earnings on OnlyFans may be $150, a select group of creators is earning millions each month. Who exactly are these top earners on OnlyFans, and what is their successful strategy?

Angela Renee White, or Blac Chyna as she is popularly known, ran one of the most successful OnlyFans accounts ever. This reality TV star had over 16 million followers and charged $19.99 monthly.

Despite her departure from the platform, Blac Chyna is believed to have earned approximately $240 million from OnlyFans.

During his time on OnlyFans, Tyga earned an astonishing $7.69 million per month. This was thanks to his 21.6 million devoted followers, who were willing to pay a monthly fee of $20 for exclusive content ranging from intimate party photos to behind-the-scenes music videos.

With his knack for captivating fans, Tyga quickly became one of the platform’s highest-earning creators.

However, he shocked everyone when he deleted his OnlyFans account and ventured out on his own platform instead.

Nine women and one man are among the top 10 earners of 2024. Are you surprised by their monthly incomes?

Most top-performing earners on OnlyFans are celebrities.

More top earners? Have a look at Fans – CRM.

Beyond Adult Content: Diversification Pays Off

OnlyFans has long been associated with adult content, but the platform has recently transformed significantly.

By embracing a broader range of content categories, OnlyFans has diversified its offerings, appealing to creators and audiences across various niches.

This diversification is not just a marketing strategy—it’s a critical move to ensure long-term growth and sustainability while addressing public perception challenges.

While adult content remains a core part of its identity, OnlyFans has actively encouraged creators from other industries to join the platform.

As of 2024, the platform boasts a growing number of creators specializing in fitness, education, music, culinary arts, and more.

According to reports, non-adult creators now account for 30% of the platform’s total user base, a significant increase from previous years.

Key examples of diversification include:

• Personal trainers and yoga instructors offering live classes and personalized workout plans.
• Musicians releasing exclusive tracks and hosting virtual concerts for superfans.
• Teachers and experts monetizing knowledge through subscription-based courses and one-on-one mentoring.
• Chefs sharing recipes, cooking demos, and interactive Q&A sessions with food enthusiasts.

This shift has allowed OnlyFans to attract audiences seeking premium content beyond adult material while creating new revenue streams for creators.

Diversification is not just about expanding content categories; it’s also about mitigating risks associated with OnlyFans’ reputation as an adult content platform.

Here’s why it’s crucial:

• By diversifying its offerings, OnlyFans can attract advertisers and mainstream partnerships that were previously hesitant to engage with the platform.
• Expanding into non-adult content helps the platform navigate legal challenges and public scrutiny more effectively.
• Non-adult creators can leverage the platform’s tools—like subscription tiers and pay-per-view options—to build sustainable income streams without relying on traditional social media platforms.

The success of non-adult creators on OnlyFans is driven by strategic content planning and audience engagement.

Here are some key strategies:

• Creators use detailed schedules to maintain consistency and keep subscribers engaged.
• Offering multiple subscription levels allows fans to choose how much they want to invest, creating opportunities for upselling premium content.
• Live Q&A sessions, polls, and personalized messages foster deeper connections with fans.
• Creators use platforms like TikTok, Instagram Reels, and Twitter to drive traffic to their OnlyFans accounts.

These strategies have enabled creators like fitness influencers and educators to thrive on the platform without relying on adult content.

• Personal trainers have built loyal followings by offering exclusive workout plans tailored to their subscribers’ goals. Some charge $10–$50 per month for access to live classes and personalized coaching sessions.

• Artists use OnlyFans as a direct-to-fan platform, releasing exclusive tracks or behind-the-scenes footage from tours. This approach provides an alternative revenue stream outside traditional music platforms like Spotify.

• Teachers in fields such as language learning or business coaching have found success by offering subscription-based tutorials or one-on-one mentoring sessions.

Despite its success in diversifying content categories, OnlyFans still faces challenges:

• Many still associate the platform primarily with adult content, which can deter some potential users or partners.
• Platforms like Patreon and Substack are vying for the same creator audience by offering similar monetization tools without the stigma associated with OnlyFans.
• Unauthorized sharing of exclusive material remains a concern for all creators on the platform, highlighting the need for improved security measures.

As OnlyFans continues its evolution, several trends are likely to shape its future:

• Enhanced AI tools for recommending non-adult creators based on user preferences.
• Partnerships with mainstream brands in industries like fitness or education to expand its appeal further.
• Advanced security protocols to protect all types of creator content from leaks or unauthorized sharing.

By embracing these changes, OnlyFans is positioning itself as more than just an adult content platform—it’s becoming a hub for diverse creator-driven economies.

I Predict A Bright Future For OnlyFans – $30 Billion & 500 Million Users By 2030

OnlyFans’ rapid growth and profitability could attract acquisition interest from major tech or media companies seeking to expand into the creator economy.

I would not be surprised if OnlyFans would hit $30 billion in transactions and 500 million users by 2030. Think Metaverse, Multiverse, adult entertainment, and sextech. Combined with games. Booming business.

I think Amazon should buy OnlyFans. However, the candidates listed below might also try to acquire OnlyFans.

Meta could use OnlyFans to integrate monetized content into its platforms, such as Instagram or Threads, aligning with its focus on the creator economy. Threads as a stand-alone? Will move to the innovation graveyard.

Google might acquire OnlyFans to diversify YouTube’s monetization models and compete with Patreon.

VCs specializing in high-growth digital platforms may also target OnlyFans for its profitability and scalability.

The valuation for such an acquisition could range between $10 billion and $20 billion, considering its projected $30 billion gross revenue by 2030 and strong profitability metrics.

However, regulatory and ESG concerns tied to adult content may influence potential buyers.

Move Beyond Fans On Lease & Flip The Funnel

How about a TikTok ban? Elon Musk acquired X. Who’s next? What’s your social marketing strategy? Should you build or buy your house on leased land? Or rather, flip the funnel?

The above visual will spark your mindset….

In short? Strategic long-term decision-making means foresight.

Own your IP, your MEDIA, and your FANS.

More marketing strategies in my uncensored free newsletter. And you can turn my secret vault into your secret weapon for only €39 for an entire year.

More important? Share your wealth. Mobilize your fans to be a force for good. Read my blog; Cause Artists Can Change The World.

What do you think about this shift? Could this diversification strategy make OnlyFans a mainstream leader in the subscription economy?

Share your thoughts below!

About the Author

In the spotlights, Igor Beuker is a top marketing innovation keynote speaker and futurist known for his foresight on trends and technologies that impact business, economy, and society. Behind the scenes, a serial entrepreneur with 5 exits and an angel investor in 24 social startups. Board member at next-level media firms, changemaker at Rolling Stone Culture Council, Hollywood sci-fi think tank pioneer, award-winning marketing strategist for Amazon, L’Oréal, Nike, and a seer for Fortune 500s, cities, and countries.

 

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