With highlights, high-profile moments, and special guests from the world of Sports, Media, and Entertainment. We look at highlights from Travis Scott in Fortnite, the future of the Metaverse, and Max Verstappen in the Virtual GP.
What can you learn from cause artists and athletes like Serena Williams, Novak Djokovic, and Cristiano Ronaldo?
How are leading athletes and sports brands embracing Web3, Blockchain, Crypto, and NFT for good? Get inspired here.
How can cause artists and athletes move beyond toxic social media and mobilize their fans to be a force for good?
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Why Facebook’s Meta-Morphose Is A Mega Misstep by Mark Zuckerberg?
Igor Beuker - October 31, 2021
Why Facebook’s Meta-Morphose is another mega misstep by Mark Zuckerberg? Is Zuck following Google? The big tech search giant rebranded its name into Alphabet in 2015. Or is Zuckerberg trying to eliminate the poisonous...
Squid Game: The Worldwide Box Office Hit That Netflix Needed
Igor Beuker - October 9, 2021
Korean drama series Squid Game seems to be the worldwide box office hit Netflix needed. Season one of Squid Game pushed Netflix’s stock price over an all-time high. Netflix heavily invested in the drama...
Best-Paid Athlete: UFC MMA Legend Conor McGregor KO’s Pandemic
Igor Beuker - May 18, 2021
The best-paid athlete of 2020 is UFC MMA legend Conor McGregor. When ‘pandemic life’ hit athletes hard, Conor got back up and said: “You hit like a bitch.” Next, the Notorious MMA knocked out...
OnlyFans Economics? 120 Million Fans Spent $2.3 Billion In Transactions
Igor Beuker - May 10, 2021
The pandemic pushed OnlyFans economics to a staggering 120 million fans who spent a sloppy $2.3 billion in transactions last year. OnlyFans isn’t only for sex workers and porn stars anymore. It has become Hollywood’s...
Social Audio App Clubhouse: Trend Or Unicorn That Will Fade To Black Soon?
Igor Beuker - March 29, 2021
Being an international speaker, I get a lot of questions about the social audio app Clubhouse: Is the fresh Unicorn a trend, or is it a hype that will fade to black soon? Great...
Digital Audio & Podcast Popularity Will Be Off The Charts By 2025
Igor Beuker - April 1, 2020
Digital audio and podcast popularity have been part of my keynote speeches. In these talks, I showed how podcasting is finally taking off, and why podcasts will be off the charts by 2025. I curated my...
Will Facebook Inc. Continue Its Takeover Of Advertising In 2018?
Igor Beuker - January 29, 2018
Facebook Inc. will continue its takeover of advertising in 2018. This story is a prequel to the keynote speeches I will deliver at marketing and media conferences this year. I will talk about how...
Alibaba Singles Day 2016 Hits $17.8B – Inside Jack Ma’s Math Man Brain
Igor Beuker - November 11, 2016
China’s e-commerce giant Alibaba hits $17.8 billion in sales on Singles Day 2016, turning a sweetheart’s holiday into an insane global e-commerce record. Before the 24-hour shopathon on 11 November kicked off, Alibaba’s chairman...
How CMOs Can Harness The Power Of Dark Social?
Igor Beuker - September 27, 2015
When some brands and publishers revealed their data on dark social, I was shocked and felt it was time to share some actionable social insights with CMOs. If 90% of your content and link...
Publishers Get Profitable With Programmatic & Waterfalling
Igor Beuker - March 4, 2015
Publishers of magazines and newspapers have been under pressure for quite some years. An old journalism saying goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer seem to align...
