Why do misfits move the world?

Because every breakthrough started as a bad idea in a boardroom. Institutions protect what exists. Misfits build what does not exist yet. The Wright brothers were bicycle mechanics. Boyan Slat was 18. In 1997 a handful of us founded the IAB and explained banners to men who ran television. 25 years and 2,500+ keynotes in 141 countries later, the pattern is always the same: laughed at, then copied, then credited to somebody else. Committees produce minutes. Misfits produce the future. Nobody ever changed the world by asking for a bigger cubicle.