Why does B2B not have to be boring?
B2B is boring by choice, not by requirement. Igor Beuker rejects the idea that serious topics demand lifeless delivery. People learn more when they are engaged, surprised, and entertained. He has delivered 2,500+ keynotes that fuse data, story, humor, and spectacle, a style he calls Burning Man meets TED. Attention is the price of admission for impact. Who decided B2B had to be boring? Not him.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate