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What does Math Men versus Mad Men mean?

Mad Men built brands on gut and glamour. Math Men build them on data, technology, and compounding experiments. Igor Beuker coined the framing after co-founding the Interactive Advertising Bureau in 1997 and running global social at Mindshare. The rule is brutal. Creativity without data guesses. Data without creativity bores. Fuse both, or lose to the rival who does.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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