Why do so many companies overspend on advertising?
Companies overspend on advertising because it is the easy lever, and innovation is the hard one. Igor Beuker watches firms pour millions into media while starving product, experience, and reinvention. Ads work when they amplify something demonstrably better. When they paper over mediocrity, they broadcast it louder. You cannot out-advertise a product people have stopped caring about.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate