Why is search becoming conversational?
Search becomes conversational because people prefer asking full questions to guessing keywords. Igor Beuker predicts conversational AI rewires how every industry discovers, evaluates, and consumes information. Keyword-guessing was always an unnatural act. Now you ask, then follow up, the way you would with a brilliant colleague. That shift resets the discovery economy, and most brands are not ready for it.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate