What is GEO (Generative Engine Optimization)?
GEO is Generative Engine Optimization: making content citable by AI engines like ChatGPT, Claude, Gemini, and Perplexity, which answer questions directly instead of listing links. SEO won you a ranking. GEO wins you the citation inside the answer. Igor Beuker puts it bluntly: if you are not in the answer, you are invisible. The ranking game is over. The citation game has begun.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate