Hi Julia, That's a great question. Thanks for reaching out. Each generation has its challenges, we have learned. Gen-Z and Millennials, which we call #screenagers are very adaptive. But they don't always have sufficient traditional media and marketing skills. That's what they can improve to build bridges. For more mature / older generations, we make stories, talks, keynotes, masterclasses, etc. Here, we update them with stats, news, facts, we share strategic foresight and contextual intelligence on next-level marketing and media. Much broader than advertising alone. In the past, 2 decades ago, I started with desktop research: blogs, links, free and paid reports, videos, slide shares, research firms, etc. We have extended that curation with our own in-house research team. They have a number of blogs, sites, research and consultancy firms where they collect / curate all info. Beyond human research, we have applied data-driven investigative journalism, algorithms, and AI to search/curate faster, smarter and better. Our business model is to sell our knowledge. We use all data in reports, keynotes, and masterclasses. Especially the older generations (X) don't like to do it themselves. They like a report or a talk, tailored to their needs. We use the XXL marketing blogs, all huge consultancy firms, Statista, eMarketer, from free and paid reports. We also look for relevant slidehares and videos. We update our customers and 125K fans with news and updates. We add our strategic foresight, contextual intelligence and predictions to the data. That's the value we add: Knowledge and advice. As you can see on i.e. YouTube: Each talk is tailored and for every minute on stage, we prepare about 1 hour for every minute on stage. You can give away the content for free, but research and curation is very time-consuming. So you can also create freemium models: Some content for free, the consulting as a paid service. Also how many research firms do it: Provide free data and reports, the rest of the report - or the consulting - is a paid service. As a speaker and futurist, our team spends over 2.000 research & curation hours per year. That is excluding the tech, who is much faster and smarter at finding / curating data. But it takes and money to build the tech. You need volume to be able to afford it, otherwise, use desktop research. Start with making the top 25 marketing / media blogs, follow the speakers in that field, find the top 5 research and consulting firms and curate! I hope this was helpful. The challenge? In the age of information, ignorance is a choice. Why do they people you mention don't know it? It's all available out there, and it's the basics of their profession, right?
