Igor's call, in full

The deeper shift is not visitor volume. It is generational behavior. The Las Vegas model was built on nightlife, VIP tables, and alcohol-driven social signaling. Gen Z does not automatically buy that formula. They gravitate toward affordable, shareable, immersive experiences rather than predictable nights and inflated price tags.

Gen Z is drinking less than previous generations at the same age. Since June 2021, major listed beer, wine, and spirits companies have lost approximately $830 billion in combined market capitalization. That is structural repricing of the alcohol economy, not a temporary fluctuation in consumer taste.

A sober, experience-driven generation reshapes what a night out and a city are built around. This generation wants experiences over intoxication.

Adjacent calls

The AI backlash turns cultural, political, and physical in 2026. Trust broke first, exactly as I warned since 2000.Landed · verifiedWealth shifts west to east. Entertainment power follows by 2040.On trackI named gen z the "screenagers" in the early 2000s, a generation raised inside the algorithm that would be shaped and harmed by it. The 2026 data is the landing.Landed · verified

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