Igor's call, in full

For art below $1 million, the wall is no longer the point. I forecast augmented reality becomes the default way people own and display art, riding the $600 billion immersive AR market, and crossing 100 million users by 2030. The casualty is the physical-only gallery. I forecast galleries that refuse to move into AR and digital provenance lose 30 percent of their market share by 2032, and never get it back. When a collector can own a verified work and display it in AR anywhere, on any wall, in any city, the economics of the physical-only gallery stop working. Provenance moves on-chain, and display moves into the glasses.

Adjacent calls

Augmented reality grows 10x, from $42 billion in 2025 to $600 billion by 2030. Ar will not replace your phone, it will replace your attention.On trackBelow the $10 million trophy tier, fractional ownership, tokenization, and ar devour the middle of the art market. Auction houses survive only as luxury brands.Early callRetail investors lose the fractional-art fee war. By 2030, 60% go net-negative after fees and the collectibles tax.Early call

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