Igor's call, in full

When social audio was the hottest thing in tech and Clubhouse was valued in the billions, I read it as a hype cycle rather than a durable platform shift. It faded to black, exactly as called. The lesson is a recurring one in my work: distinguish a format that has real staying power from a pandemic-era novelty riding a moment. Social audio was the latter. A feature is not a company. Clubhouse proved it.

Adjacent calls

Live sports grows into a $10 trillion attention economy by 2050.On trackThe big 5 agency networks will be hollowed out by 2030. On trackBy 2030, more than 90% of social media is synthetic or artificially amplified. Authenticity becomes the scarcest thing online.Early call

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