Igor's call, in full

Legacy media keeps dismissing microdrama reels while the format quietly eats their lunch. I made this call on stage during a future-of-media keynote in Los Angeles: vertical, phone-first series with a cliffhanger every minute, built for TikTok, Instagram Reels, and YouTube Shorts. Your audience binges a whole season before Netflix finishes asking "are you still watching?" The numbers are already here. China turned microdramas into a $9 to $10 billion machine. The US is already a $1 billion market. And Hollywood money is moving in: GammaTime launched in October 2025, founded by an ex-Miramax CEO with former Google and Quibi execs, on a $14 million seed round that includes Kim Kardashian and Kris Jenner. The rule is simple. Attention beats awards. The new studios are phones. The new cinemas are the feeds.

Adjacent calls

Founder-creator-builder brands reach billion-dollar scale by 2030.Early callChina could halve its kol industry by 2030 as beijing replaces celebrity influencers with regulated creators, brand channels, and AI avatars.Early callThe creator-and-fan economy broke records: $10 billion in transactions and 305 million fans.Landed · verified

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