MAX VERSTAPPEN 2030
Max Verstappen: 5 Formula 1 world titles before 2030.
Key figures
Prediction 1: November 2017, opening my keynote at Exact Live in the Netherlands: Max Verstappen, 20 years old, F1 driver at Red Bull Racing, Formula 1 world champion within 5 years.
Landed: 12 December 2021, Abu Dhabi, Formula 1 world champion with Red Bull Racing.
Prediction 2: I also predicted Max Verstappen will be world champion 5 times, before 2030.
Still counting: 4 titles in a row, 2021 to 2024; Lando Norris took the 2025 title by 2 points; title number 5 to come.
In November 2017, Max Verstappen and I were the headline keynote speakers at Exact Live, the biggest business event in the Netherlands, for 7,500 entrepreneurs and business leaders. The theme: Try Tomorrow's Tech.
My keynote: future trends and technologies, and how to coin the trends first. Formula 1 as the model: how to apply data-driven marketing and decisions to grow your business 10x and outsmart and outpace your competition.
Corporate companies talk about Scrum and being Agile. Red Bull Racing does it: 4 tyres on Max Verstappen's car in 1.82 seconds. A corporate decision takes months and another business case. That is the difference between theory and reality. Walk the talk. Check F1. That is teamwork. That is agile.
A world champion is not a driver. It is a driver, a car and a team that all move at the same speed. Red Bull Racing built that. Most companies still build departments.
Before I started, I opened with 2 predictions.
"Ladies and gentlemen, Max Verstappen, 20 years old now: Formula 1 world champion within 5 years."
"My second prediction before I start: Max Verstappen will be world champion 5 times before 2030."
The audience stood up and started clapping.
Prediction 1 landed: 12 December 2021, Abu Dhabi. Max Verstappen is Formula 1 world champion with Red Bull Racing. See my card MAX VERSTAPPEN F1 2021.
Then 2022, 2023 and 2024. 4 titles in a row. In 2025 Lando Norris beat him to the title by 2 points.
Prediction 2: still counting. 4 titles. Number 5 is coming.
