Landed · verifiedIgor's call · THE SCREENAGER CALL
Landed · verifiedIgor's call · THE SCREENAGER CALL
Igor's call, in full
I coined the term "screenagers" more than two decades ago to describe a generation that would not go online but live there, raised inside the algorithm and shaped, and harmed, by it. It was a warning. In 2026 it is the reality. The data landed hard. 46 percent of Gen Z now carry a formal mental-health diagnosis. The share reporting excellent mental health fell from 37 percent to 23 percent in just six years. The Flynn Effect, the century-long rise in IQ scores, has reversed. And Australia banned social media for under-16s, with fines up to 50 million Australian dollars. This is the most-shared slide I have ever put on a stage: a baby, a screen, a culture. The science is blunt, no smartphones before 15, because the prefrontal cortex is still buffering while dopamine from likes and loot boxes rewires the brain. I called it early. The generation is now living the consequences.
Adjacent calls
The AI backlash turns cultural, political, and physical in 2026. Trust broke first, exactly as I warned since 2000.Landed · verified
By 2030, more than 90% of social media is synthetic or artificially amplified. Authenticity becomes the scarcest thing online.Early call
China could halve its kol industry by 2030 as beijing replaces celebrity influencers with regulated creators, brand channels, and AI avatars.Early callAsk Igor your own question. 5 free.
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