Igor's call, in full

If you think watersports is still plastic boards and gas-guzzling jet skis, you are living in a sepia postcard. The ocean is going full Iron Man: foils that fly, jet machines that think, AI coaches that turn weekend warriors into pros. I forecast the next unicorns come from the beach, not the landlocked office. By 2030, the beach club replaces the boardroom: AI-driven watercraft, autonomous foils, and real-time biomechanical coaching turn the ocean into the new Formula 1, with billion-dollar micro-communities from Ibiza to Bali. The market backs it: global surface watersports equipment grows from $13.6 billion in 2023 to $19.58 billion in 2030, surfing to $6.32 billion, jet skiing to $10.1 billion at over 11 percent CAGR, wakeboarding to $2.6 billion. The real money is not in selling gear. It is in building tribes, ecosystems, and coastal economies around it.

Adjacent calls

Live sports grows into a $10 trillion attention economy by 2050.On trackThe big 5 agency networks will be hollowed out by 2030. On trackThe AI backlash turns cultural, political, and physical in 2026. Trust broke first, exactly as I warned since 2000.Landed · verified

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