Why does innovation win decades while advertising wins quarters?
Advertising drives short-term sales while innovation builds value rivals cannot copy. Igor Beuker built and sold 5 martech firms and watched ad-dependent brands fade as inventors compounded. A great campaign sells this quarter's product. A great innovation builds the company that still matters in 2040. Spend on the campaign. Bet the business on the invention.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate