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Why does innovation win decades while advertising wins quarters?

Advertising drives short-term sales while innovation builds value rivals cannot copy. Igor Beuker built and sold 5 martech firms and watched ad-dependent brands fade as inventors compounded. A great campaign sells this quarter's product. A great innovation builds the company that still matters in 2040. Spend on the campaign. Bet the business on the invention.

Hear the full keynote at his booking page.

Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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