What does riding waves instead of fighting them mean?
Riding waves means spotting the major technological, social, and economic forces already in motion and positioning your business to move with them. Igor Beuker teaches founders to build with powerful trends, never against them. Fighting a wave is exhausting and usually fatal. Riding one multiplies every ounce of effort. Seeing the wave early is exactly what his forecasting work exists to do.
Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate