Modern companies like Airbnb, Amazon, Facebook, Google, Netflix, and Tesla realize trends are now more valuable than ever. They have contracted dedicated futurists, so they keep coining the limitless business opportunities of the 21st century.
Their ROI? They are innovating on a scale we have never seen before, embracing exponential growth unprecedented in human history. True Math Men don’t rely on advertising because it might win them a few quarters. They count on trend-driven innovation because it will win them decades.
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IAB Host Igor Beuker: The Future Of Marketing, AdTech & Digital Transformation
Igor Beuker - September 2, 2019
This week in Amsterdam, IAB Netherlands will host its fourth edition of the marketing conference How To Make It Work. IAB CEO Wendy Pouw talked to Igor Beuker, host of the conference, about his...
The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin
Igor Beuker - February 23, 2018
The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...
How Big Brands Boost Their Instagram Fanbase By Millions?
Igor Beuker - March 30, 2015
Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…
How Starbucks Disrupts Its Own Marketing Strategy?
Igor Beuker - December 19, 2014
Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.
Gemeente @AmsterdamNL en @DeBalie: die tank op Leidseplein is een ordinaire Trophy Kill uit etnische Mongools/Russische grensstad https://t.co/aFTg2NbuzK
— GeenStijl (@geenstijl) May 27, 2023
24 May 🥳 ♊️
— Igor Beuker (@IgorBeuker) May 24, 2023
I identify as 50 years. Again 🤭#bday #50 pic.twitter.com/VuBcm6RtBE
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