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Category: Marketing & Innovation

Imagining the Future of Marketing & Innovation


Marketing used to be an art, but now it’s a science too. Explore the award-winning marketing innovation framework: Mad Men vs. Math Men.


Advertising may win quarters, innovation wins decades.


Modern companies like Airbnb, Amazon, Facebook, Google, Netflix, and Tesla realize trends are now more valuable than ever. They have contracted dedicated futurists, so they keep coining the limitless business opportunities of the 21st century.


Their ROI? They are innovating on a scale we have never seen before, embracing exponential growth unprecedented in human history. True Math Men don’t rely on advertising because it might win them a few quarters. They count on trend-driven innovation because it will win them decades.


Don’t miss out! Get the uncensored Math Man Magazine in your mailbox twice a month. 100% free! In my newsroom, live-on-stage action and media features.

Futurist Igor Beuker about Space Tech and Space for Good

The Space Economy: Modern-Day Gold Rush 100x Bigger Than Bitcoin

Igor Beuker - February 23, 2018

The Space Economy is a modern-day gold rush 100 times bigger than Bitcoin. Asteroid mining will create a multitrillion-dollar industry. So, I was surprised to see that the leading business magazines didn’t take their...

Marketing & Innovation
How Big Brands Boost Their Instagram Fanbase By Millions? By Igor Beuker, Pro Speaker, Author & Awakener

How Big Brands Boost Their Instagram Fanbase By Millions?

Igor Beuker - March 30, 2015

Big brands like Nike, Victoria’s Secret, GoPro and Starbucks have been boosting its Instagram fanbase by millions of followers using branded videos.
Nike is killing it and has been skyrocketing its Instagram followers from 4 million to a staggering…

Marketing & Innovation

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing & Innovation