Sephora Launches Birchbox Style Subscription Commerce Box
Igor Beuker - August 11, 2015
Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...
DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce
Igor Beuker - March 19, 2015
In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...
Wearable In Travel: KLM Launches Android Smartwatch App
Igor Beuker - March 11, 2015
Ready for take-off? KLM is showcasing brands how wearable tech and the smartwatch can be helping and hyping at the same time. KLM Royal Dutch Airlines has just launched a trial with Android smartwatch...
Publishers Get Profitable With Programmatic & Waterfalling
Igor Beuker - March 4, 2015
Publishers of magazines and newspapers have been under pressure for quite some years. An old journalism saying goes, “If it bleeds, it leads.” But terror attacks and plane crashes no longer seem to align...
The Secret To Data Driven Integrated Digital Marketing
Igor Beuker - February 10, 2015
Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. Mad Men CMOs. We hear them roar on a quarterly, monthly, or sometimes weekly...
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