Why will trust become the new currency?

Trust becomes the new currency because synthetic content gets cheaper while trust gets scarcer and more valuable. I predict verified identities, real relationships, and trusted brands become the premium assets of the AI era. Trust in mass media already sits at 28%, a record low, and the independents with a track record picked it up. In a feed full of fakes, the source people believe wins everything. Authenticity means having nothing to sell and nothing to hide. Trust is the asset AI cannot mass-produce, which is exactly why it appreciates.