Zara.
Why is Zara winning fast fashion?
Zara is winning fast fashion in large part because founder Amancio Ortega invested in infrastructure, not in heavy advertising: an insane Industry 4.0 supply chain, with automated warehousing, robots, and superb delivery skills. Often called supply chain 4.0.
Questions about Zara, answered
Why is Zara winning fast fashion?
Zara is winning fast fashion in large part because founder Amancio Ortega invested in infrastructure, not in heavy advertising: an insane Industry 4.0 supply chain, with automated warehousing, robots, and superb delivery skills. Often called supply chain 4.0. It is vertically integrated, from design to distribution, so Zara moves a new product from design to store in 2 weeks while the rest of the industry takes 6 months. Ortega said goodbye to the 4 traditional seasons. Zara brings new arrivals every week, and loyal clients visit 15 to 25 times a year. An RFID chip tracks every single garment, and any store worldwide gets it in under 48 hours. The Amazon way: all-in. Competitors copy features. Nobody copies supply chain 4.0. Advertising may win quarters, innovation wins decades. Read more: my blog Amancio Ortega: Zara Founder, Fashion Titan & Self-Made Billionaire.
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