igor beuker

Tagged: retail

Amancio Ortega: Zara Founder, Fashion Titan & Self-Made Billionaire

Igor Beuker - June 11, 2024

What can we learn from fast fashion titan and Zara founder Amancio Ortega, the Spanish self-made multi-billionaire and social entrepreneur? His fashion retail empire, Inditex, includes brands such as Zara, Bershka, and Stradivarius. For my...

Retail & eCommerce
marie_kondo_scam_shop_marketing_innovation_keynote_speaker_Igor_Beuker

Netflix Star Marie Kondo Now Sells Us Shit We Don’t Need

Igor Beuker - December 4, 2019

A few years ago my family suddenly labeled me as a semi-hoarder. Oh boy, have they terrorized me with ‘The Life-Changing Magic of Tidying Up’ by Marie Kondo. The process that should ‘spark joy’...

Retail & eCommerce
Sephora Launches Birchbox Style Subscription Commerce Box

Sephora Launches Birchbox Style Subscription Commerce Box

Igor Beuker - August 11, 2015

Finally, a retail beauty brand is embracing the trend called sub-commerce: Sephora is launching a Birchbox-like subscription commerce service called Play! In my daily work as a futurist, journalist, and speaker, I am frequently...

Retail & eCommerce
10 Retail Marketing Trends From DMF Dubai by Pro Public Speaker Igor Beuker

DMF Dubai: Igor Beuker Explores Trends In Retail & eCommerce

Igor Beuker - March 19, 2015

In my keynote at Digital Media Forum Dubai on 24 March 2015, I explored the trends in retail and e-commerce. From an innovation point of view, for retailers, digital means much more than just...

Retail & eCommerce

How Starbucks Disrupts Its Own Marketing Strategy?

Igor Beuker - December 19, 2014

Reserving your lunch or dinner, and a nice bottle of wine? Believe it or not, but that’s now possible for Starbucks customers in the US. We took a look at the coffee giant’s new business and marketing strategy.

Marketing & Innovation