WHY A MASTERCLASS?
This current industrial revolution (4.0) is shaking up businesses in every industry. Across all markets. Experts call it the era of Digital Darwinism: adapt or die.
Digital Darwinism is the phenomenon in which trends, technologies, consumers and society evolve faster than businesses can adapt. It’s a fate that also threatens governments, institutions, and all other corporate organizations. Today, tomorrow and in the unforeseeable future.
Heritage brands now also have to compete with powerhouses like Airbnb, Amazon, Facebook, Google, Netflix and Tesla. All of them are way ahead of their corporate counterparts, innovating on a scale that we’ve never seen before, embracing exponential acceleration that is unprecedented in human history.
The bigger corporates and Fortune 500s are now accepting the hard facts: being an incumbent is increasingly becoming the worst thing to be, and legacy brands are slipping away every day. The ones that are desperately seeking next-level change and reinvention have discovered that almost no one can teach them about it, because it never happened before.
The good news? There is actually a cure. A pain reliever established brands needed so badly.
As a radical marketing visionary, Igor invented a series of game-changing, in-company master classes that bring legacy brands back on track fast.
Hundreds of brands and businesses have reviewed the master classes as: “game-changing”, “the ultimate growth-hacking experience”, “the most inspiring offsite event in years”. They say “we kept talking about this session for months” and “we are now ready to demolish our competition”.
For most of his life, Igor has been a strategic growth entrepreneur who has helped established brands to coin trends, outperform industries, conquer markets and realize double-digit growth.
Igor has been a guest teacher at leading business universities for more than two decades. There, individual business leaders embraced his radical Math Man vision on marketing, digital transformation, trend-driven innovation, and acceleration.
Since business universities don’t offer tailor-made, industry-specific, in-company master classes, participants kept asking if they could also book Igor for dedicated in-house sessions.
During 2,500+ international talks, audiences were inspired by his Math Man vision and his foresight. Business leaders frequently asked him when he jumped off the stage: “Can we book you for our next in-company master class?”
Eventually, Igor said yes. Because he wants big brands to win, not lose. When you look at his bio and purpose, you might understand that he is your opportunity to accelerate in the era of chaos and change.
Audiences review Igor’s talks as energetic, inspiring, impressive and insightful. Your attendees are guaranteed to leave his master classes entertained and full of ideas.
Leading brands, from retail to fashion and from automotive to CPG, top the list. Next are media, tech and entertainment firms, publishers, broadcasters, agencies and startups.
Whatever the audience, Igor speaks and teaches with authority and boundless energy about anything to do with marketing, media, digital transformation, trend-driven innovation, and acceleration.
All master classes are a blend of marketing and innovation, designed to prototype the future, ignite invention, inspire ambition and to turn your marketing into new business models.
Each master class is customized to your needs and relevant for your specific attendees. They are available in a range from strategic boardroom sessions to more tactical and practical sessions for your divisions and business units below C-level.
All master classes are in growth-hacking style, designed to achieve your brand and business objectives. That’s why they are mostly half a day long, and for small groups only (up to 10 people).
Do you want to reinvent your business at the speed of change? Are you excited to turn your marketing into new business models and prepare for unlimited acceleration?
Reach out and request Igor’s availability, services and rates using our booking form. Here, you can also specify your needs, upload your briefing and design your own master class.
Igor’s services and rates are transparently packaged with fixed prices. There will be no unpleasant Mad Men surprises, no stretching and no extra hours.
If you are planning a specific date, please be aware that with more than 150 international talks per year, Igor’s availability is limited.
Brands who hired Igor for master classes have also hired him for inspiring speeches and advanced trendwatching services.