Igor's call, in full

The next buyer is not a person. It is an agent. I forecast that by 2030, AI agents manage more than $15 trillion in business-to-business purchasing, deciding what companies buy, from whom, and when, without a human in the loop for most of it. That rewrites every playbook built to sell to humans. Your buyer reads every spec, never forgets a price, and cannot be taken to lunch. Brands that learn to sell to agents win the next decade. The ones still optimizing for human attention lose the transaction before a human ever sees it.

Adjacent calls

Conversational ad placement inside AI chatbots surpasses the entire search advertising market by 2030.Early callThe global AI market scales into the hundreds of billions while its economic impact runs into the tens of trillions.On trackBy 2030, AI infrastructure splits into two tiers: a contested public AI on land, and an untouchable sovereign AI in orbit, at sea, and on military bases.Early call

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