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How do brands win when AI agents shop?

Agents make products easy to compare and brands easy to replace. If your catalog is messy, your pricing opaque and your proof weak, the agent does not fall in love with you. It buys the cheapest acceptable answer. By 2030 the winner is not the prettiest website. It is the product easiest for humans and machines to find, trust, buy and return. Fix the catalog before the ad.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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