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OVER-60S SPEND $40 TRILLION. BBL AND COSMETIC BOTOX EXCLUDED.→
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How much do people over 60 spend?
Roughly $19 trillion in 2026, 27% of all consumer spending worldwide, from 1.2 billion people over 60. My call: $34 trillion by 2036. By 2050, 2.1 billion people are over 60. That is the demand base of the longevity economy, and aging is the biggest consumer shift hiding in plain sight.
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