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What is the risk of a celebrity brand?

When the person is the brand, the person is the volatility. Peter Attia lost his protein-bar brand the week his name hit the Epstein files. Concentrated upside, concentrated downside. The 81 creator-economy acquisitions closed in 1 year bought the upside. The buyers own the downside too.

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Answered by Igor Beuker · independent futurist · 84% Prediction Accuracy Rate

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