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What is the fast lane of the longevity economy?

The market built for older adults: $4.5 trillion today, growing 7% a year, past $9 trillion by 2036 on my call. The base is the over-60s' $19 trillion of spending. The growth is in prevention, biomarkers, personalized diagnostics, age-tech and the services that keep people out of hospital and living at home.

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OVER-60S SPEND $40 TRILLION. BBL AND COSMETIC BOTOX EXCLUDED.

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