What is a Cause Artist?

An artist who turns fans into a force for good. Weapons of mass affection: a fanbase, aimed at a cause. I coined the term in Rolling Stone in 2022 after 25 years of watching brands spend billions to move people 1 inch, while 1 artist with a cause moves millions of fans in a week. Look at the DJ booth. Steve Aoki puts $1 of every ticket into the Aoki Foundation for brain research. Carl Cox, Seth Troxler, Adam Beyer, Steve Angello, and David Guetta share royalties and rally global communities through music. Big Tech squeezes artists like lemons at $0.01 a stream. Cause Artists flip it: own the fans, share the wealth, move the culture. Governments pass laws. Cause Artists start movements.