Why do microdramas beat cinema?

Because a cliffhanger every minute on your phone beats 2 hours in a cinema seat: in China, microdramas did $9.4 billion against cinema's $7.3 billion in 2025. Attention beats awards. A cliffhanger every minute on the phone in your hand wins against 2 hours in a seat 20 minutes away. China proved it in 2025, $9.4 billion against $7.3 billion, in cinema's best year since the pandemic. The format is 6 years old. The cinema is 130.