Who is betting on microdramas?

Kim Kardashian, Kris Jenner, Issa Rae, the makers of The Bachelor, and Netflix. The money and the stars. Kim Kardashian and Kris Jenner invested in GammaTime, Issa Rae's microdrama hit 75 million views in a week, the makers of The Bachelor and American Idol shoot verticals for Google. Meanwhile Paramount swallowed Warner Bros. Discovery for $110 billion, the new name is Skydance, and Netflix paid $587 million for an AI studio. The new studios are phones.