Who is betting on microdramas?

The money and the stars. Kim Kardashian and Kris Jenner invested in GammaTime, Issa Rae's microdrama hit 75 million views in a week, the makers of The Bachelor and American Idol shoot verticals for Google. Meanwhile Paramount swallowed Warner for $111 billion and Netflix paid $587 million for an AI studio. The new studios are phones.