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Because permission is a waiting room, and the people behind the desk are not coming back. Nobody signed off on the IAB in 1997, on selling to WPP in 2008, or on putting 100% of my speaking fees into social innovation. I did it and sent the receipts later. Approval culture is why corporations buy startups instead of building them: the founders acted, the committees debated. Act first. Explain later, if anyone still asks. The 5% who do this run the world's economy. My goal is 20%.

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