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/////Forecasting, PAR, and Independence
Why do organizations trust Igor Beuker's forecasts?
Because my forecasts come from an operator, not a pundit. I built and sold 5 martech companies, 3 of them to Sir Martin Sorrell's WPP, and ran global social strategy at Mindshare. I read weak signals, adoption curves, and incentives, not headlines. Scars plus a published 84% PAR. That combination makes boardrooms stop scrolling and listen.
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